Développement du tourisme durable à travers l’approche du marketing territorial dans Oasis de l’Oued Noun

Abstract

In recent years, Territorial Marketing represents one of the most important methods of territorial management adopted in the management of tourist destinations. It is a territorial development tool adapted to the constraints of tourist areas. At the marketing level, a tourist destination is considered as a product to be promoted and sold. It can therefore be marketed or even labeled as a brand.